Mobile First-What Does It Really Mean?
MOBILE): What Dose It Really Mean? I've spent time lately thinking about the notion of "mobile first", the example where application sellers consider their mobile operators as the number one priority in their expansion roadmap. As mobile strategies increasingly develop the place we conduct with an application, sellers need to pack additional and more functionality into their mobile apps. This introduces roughly of a battle - while they want their mobile apps to be simple, elegant and quick, they also want them to developed more and more fully featured. I've freshly spent time talking to the mobile growth team at cloud bookkeeping vendor Xero, and this is a company that highlights that tension well. When Xero (and one might equally comprise Salesforce and NetSuite as examples to make this point) was shaped, mobile devices required functionality and, at best, where a minor assistant to the main, web-based application. Those days have well and trut...